Off Page Activities.
“First of All Wish you all Happy New Year 2007”
Today I am going to discuss about Off Page optimization. It is a back support for the Search engine marketing. For a good ranking and to increase page rank our site should have some good back links pointing to our site , not only to our main page , it should point to other pages with the relevant pages. For good back links generally we perform some of these tasks.
(1) Directory Submission / Search Engine Submission.
(2) Article Submission.
(3) Link Exchange.
(i) One Way Links.
(ii) Two Way Links (Reciprocal links).
(iii)Three Way links.
(4) Blogs & Forums Submission.
(5) Press Release.
(1) Directory Submission / Search Engine Submission :
There are a lot of directories available on internet , it has some Important categories ans some sub categories , We can submit our website URL in the most relevant category or subcategory , before submitting our site to the directory we should keep in mind some of these things eg. The Page Rank of the Directory / Search Engine. the age of Directory and the the popularity o the directory. And always avoid the FFA (Free For All) directory.
(2) Article Submission :
Article Submission is an important process to gain some good links. In this submission we have to be aware about some of the things like, the material supplied in article should be own and unique avoid mall practices. And subject should be relevant to the category in which article is going to submit. Always try to be similar subjective to your business. Article submission has some parts like Article summary, it contains summary of your article. Article body is second one here you have to submit your text material, here you can also submit some Hyper Links to your site. And the last one is Authors Bio , here we have to submit Author’s profile and our site Link. You can also give different page links for different articles because all the pages of a site has same importance. And the very important thing is your Keywords for your article to search. These Keywords will help to search your article. And don’t forget to check your links given in an article whether they are working properly or not.
(3) Link Exchange :
Link Exchange is a base of the optimization, We can categorize this in three parts. We will discuss these thing briefly later. I am giving short description on these things.
(i) One Way Links : In link exchange, Google gives most priority to one way links pointing to your web page. It can be gained through Directory submission, Search engine submission and also we should buy some links from good web sites.
(ii) Two Way Links (Reciprocal Links): Its is mostly used to exchange links with similar Pages. Avoid to make reciprocal links with much sites because in latest search engines are not giving importance to Reciprocal links.
(iii) Three Way Links: This linking process has much complications so that few SEO’s approach to this linking. In this way 3 sites can exchange links but no one should be reciprocal. It came in existence to avoid Reciprocal links. For Example- If there are thre sites named a, b, c then a gives back link to b, b gives back link to c and c gives back link to a.
(4)Blogs & Forums Submission:
Its same as Directory Submission we can create and submit blogs and also we can join forums and can give our links.
(5) Press Releases :
It is a written announcement that seeks to draw attention of media to a specific event or product launch. Through this we can also market our site as well as products.
