SE - Working Functionalities

Firstly its my concern to remind you that search engines are just a program to search desired data according to given instructions in its algorithm. It can’t behave like human being. And the major difference to view web pages is varies between human and search engine. Search engine cannot be impressed by looks, pictures, flash and videos. The only attraction for it is content, Or we can say that the search engine is very much hungry of new content. Whenever we talk about humans they always attracted by outer views like layout, pictures etc.

Now we have an idea about search engines, that they are text-motored. Though technology changing rapidly everyday, it may be possible in near future search engine would enjoy & recognize web clips, sounds and layouts. In real web world search engines go through the Web, and searching at particular website content mainly text to get an idea what website is about. Search engines are involved to perform various activities to show us better search results i.e. crawling the web, indexing of web pages, processing of them, calculation of relevant content, and retrieving the information from database in order to fulfill user needs.

Google and other major search engines have a software program called crawler or spider that crawls the web, It keeps an eye on links from one web page to some other and index them all are coming in their way. Although billions of web pages are there so that its impossible to crawl every page every day. It happens sometime that your page isn’t cached for a long time, but don’t be keep quiet in waiting to be cached, do some SEO.

When it comes to the indexing of web page after crawling, search engine has a very large database to index its content, from where it can be retrieved later. Depend on your keyword, title and description given in Meta tags. Sometimes it happens that search engine is unable to categorize or classify your content for that you have to optimize your site for targeted keywords.

After all when some one enters a keyword phrase to search information, search engine process keyword to match with related pages and checks its relevancy and show results in SERP. All Search engines have their algorithm to find relevancy of content depends upon keyword density, age of URL, back links and Meta tags. That’s why every search engine gives different search result. Because all search engines are modifying their algorithm time to time so that it becomes necessary to do SEO efforts continuously.

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Yahoo! are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

The basic formula for indexing is to have unique content for all search engines. Preferences vary one to another but I want to tell you one more thing that google likes links and the old domains, others haven’t disclosed their preferences. So be careful while optimizing site considering different search engines.

SEO - A Review

In a current development these days effective search engine optimization (SEO) and search engine marketing (SEM) is very important in the way of success. Its is necessary to bring more traffic on the site but it should be in low cost. It is the process to utilize techniques that ensure you search engine find and include your website in their databases. In today’s age of business Search engine optimization is playing a crucial role. The primary goal of SEO is to improve the ranking of a website on some major search engines, eg. Google, Yahoo or MSN. In the absence of this many of the websites will be lost in the cyber world.

In order to promote sales of their product, manufacturers get their website developed and placed on web hosting company’s server. afterwords the website along with its business product must reach the targeted consumers and clients.

In general people often use prospective keywords to search desired material on search engines. Therefore, the most critical aspect of any online business promotion strategy is the keywords. The proper management and use of Keywords in your websites will help your website to appear at the top of the search engine result page(SERP).

So that taking help from professional Search engine Optimization service is always advisable. Else your prospective clients will never find your website in their search engine results. The reason being the different keywords used by your client/consumer and its absence in your website. SEO, who research on the keywords used by the search engine users and optimize them in your website so that your website gets maximum exposure. The use of these keywords and their placement in your website Domain, title, meta description and meta keyword tags will focus your website high on the search engine results. That means people can find your website easily to purchase your products and services.

Making a website with the best graphics and flash will never rank your website on the google search results. In order to rank your site high in search engines, Google uses a technique called link-popularity. The ranking of your website depends on how many another pages link to your website, it means how many inbound links are there and how relevant the search engine thinks these links are. Thus it brings more traffic to your website. More traffic means better business which leads to more sales and popularity of your product and services.

Off Page Activities.

“First of All Wish you all Happy New Year 2007”

Today I am going to discuss about Off Page optimization. It is a back support for the Search engine marketing. For a good ranking and to increase page rank our site should have some good back links pointing to our site , not only to our main page , it should point to other pages with the relevant pages. For good back links generally we perform some of these tasks.
(1) Directory Submission / Search Engine Submission.

(2) Article Submission.

(3) Link Exchange.

(i) One Way Links.
(ii) Two Way Links (Reciprocal links).
(iii)Three Way links.

(4) Blogs & Forums Submission.

(5) Press Release.

(1) Directory Submission / Search Engine Submission :
There are a lot of directories available on internet , it has some Important categories ans some sub categories , We can submit our website URL in the most relevant category or subcategory , before submitting our site to the directory we should keep in mind some of these things eg. The Page Rank of the Directory / Search Engine. the age of Directory and the the popularity o the directory. And always avoid the FFA (Free For All) directory.

(2) Article Submission :
Article Submission is an important process to gain some good links. In this submission we have to be aware about some of the things like, the material supplied in article should be own and unique avoid mall practices. And subject should be relevant to the category in which article is going to submit. Always try to be similar subjective to your business. Article submission has some parts like Article summary, it contains summary of your article. Article body is second one here you have to submit your text material, here you can also submit some Hyper Links to your site. And the last one is Authors Bio , here we have to submit Author’s profile and our site Link. You can also give different page links for different articles because all the pages of a site has same importance. And the very important thing is your Keywords for your article to search. These Keywords will help to search your article. And don’t forget to check your links given in an article whether they are working properly or not.

(3) Link Exchange :
Link Exchange is a base of the optimization, We can categorize this in three parts. We will discuss these thing briefly later. I am giving short description on these things.

(i) One Way Links : In link exchange, Google gives most priority to one way links pointing to your web page. It can be gained through Directory submission, Search engine submission and also we should buy some links from good web sites.

(ii) Two Way Links (Reciprocal Links): Its is mostly used to exchange links with similar Pages. Avoid to make reciprocal links with much sites because in latest search engines are not giving importance to Reciprocal links.
(iii) Three Way Links: This linking process has much complications so that few SEO’s approach to this linking. In this way 3 sites can exchange links but no one should be reciprocal. It came in existence to avoid Reciprocal links. For Example- If there are thre sites named a, b, c then a gives back link to b, b gives back link to c and c gives back link to a.

(4)Blogs & Forums Submission:
Its same as Directory Submission we can create and submit blogs and also we can join forums and can give our links.

(5) Press Releases :
It is a written announcement that seeks to draw attention of media to a specific event or product launch. Through this we can also market our site as well as products.