On Page Activities

Dear Friends,
First of All Wish you
"Merry Christmas and Happy & Prosporous New Year 2007"


Search Engine Optimization includes On Page and Off Page activities. On Page Optimization is the process of optimizing the website pages in such a way so that the site pages can become search engine friendly. Steps involved in optimization process are as follow:
(1) Website /Business Analysis,
(2) Competitor's Site/Business analysis,
(3) Keyword/Keyword Phrase Research,
(4) Efforts to make Website Search Engine Friendly.

(1) Website /Business Analysis :
In this process we analyse the client's site . This Analysis should be based on some of these factors
(a) Web site Design.
(b) Internal Navigation of Site.
(c) Quality of Content.
(d) Text Fonts, Size, Color, Spacing, Allignment Etc.
(e) Images, Size, Resolution and Looks of Site.
(f) Links (Internal & External)
(g) Keyword Density.
(h) Meta Tags.
(i) W3C html Code Validation.
(j) nofollow & follow Links.
(k) Site Loading time.
(l) Search Engine Ranking of site.
(m) And all other statics related to site i.e. PR, Alexa Ranking, Whois etc.

(2) Competitor's Site/Business analysis :
It is very necessary & important step to analyse the High Ranking Competitor's Statics.
for example -Its PR, Links and over all analysis of site. It can help us to make strategy for our site.

(3) Keyword/Keyword Phrase Research :
Keyword Research & Placement is one of the basic and important step of optimization. Here we have to keep in mind that how much competition the particular keyword is facing and alternate keyword, synonyms can be used as replacement. Some Online tools are available to search keywords and they shows their competition eg. Wordtracker, overture etc.

(4) Efforts to make Website Search Engine Friendly :
Search Engine Crowler travels page to page through links and updates search engine database depends on Good back links and Anchor Text, And it indexes pages in search engines database. When a Searcher puts a key phrase, It retrieves similar key phrased pages, so that keywords used in different places of a page should be appropriate, lesser compititive & easily searchable.
This Process Involves some of the steps below :
(a) Optimization of Content.
(b) Links Building.
(c) Meta Tags & Title Tags.
(d) Site Maps.
(e) Google Site Map (XML).
(f) Archive.org
(g) Robot.txt
(h) URL Architecture Correction If Necessary.
(i) And all the needed steps to make site search Engine Friendly.

Next : Off Page Activities..

What is Online Marketing?

Online Marketing is one of the important component of Marketing that deals with Strategy Planning, Pricing, Promotion and Distribution of products and services online for a particular Organization. Good Internet Marketing stratgies can very clearly communicate a organization's unique selling proposition, or We can say the unique collection of benefits that provides value for its customers and provide them satisfaction with some shemes they like. So we can say Marketing should be more systematic and formulaic.
Some Examples of Online Marketing are:
(a) Ad Bannaer Marketing
(b) RSS
(c) SEO (Search Engine Optimization)
(d) SEM (Search Engine Marketing)
(e) E mail Marketing

Online Marketing Approach

As we know that there is a need to spend a few hours and small amount of money to market your product online. So a firm can grow their business all 24*7 days without interruptions.

Features of Online Marketing

(1) As we know that Internet is a greatest media of communication available for us to grow our business throughout the world. By using it you can compete your competitors as well as big Firms in its market place.
(2) There are such facilities available on Internet, that may increase your sites viewability by Ad Banners on other sites and Search engine Ranking on your targeted keywords.
(3) Because the Internet Network is growing daily, it shows brighter chances of future Prospects.
(4) And there are many things available to market your product online such as Google Adwords.
(5) It can Bring more traffic on your site than Expected.
To be continued........

Simplistic Approach To SEO

Friends now I am going to discuss the simplistic and realistic approach to SEO work for beginners in this field. As we discussed earlier. Now i am pointing out the things necessary to learn for a beginner in Search Engine Optimization Field.
Because the area of SEO is very broad . We can't discuss at once so that let we start with assuming beginners knows the basics of computer networks, Internet and Search Engine.
When somebody is going to develop a web site for their business or Organization. This process goes through different stages ie. Strategy, Planning , Resources, Cost and Benefits after completion of a website. It is needed to be searchable by search engine so that traffic can come to our site and it should be beneficicial to the Organization.
Now coming to the point how can we promote our site and how can we increase our page rank & how can we increase its productivity.
Basicaly the SEO can not garantee of any site, They can only take Assumptions and Predictions about a site. We can devide SEO work in two categories ie. First is On Page Optimization and Second one is Off Page Optimization.
To be continued.............