On Page Activities

Dear Friends,
First of All Wish you
"Merry Christmas and Happy & Prosporous New Year 2007"


Search Engine Optimization includes On Page and Off Page activities. On Page Optimization is the process of optimizing the website pages in such a way so that the site pages can become search engine friendly. Steps involved in optimization process are as follow:
(1) Website /Business Analysis,
(2) Competitor's Site/Business analysis,
(3) Keyword/Keyword Phrase Research,
(4) Efforts to make Website Search Engine Friendly.

(1) Website /Business Analysis :
In this process we analyse the client's site . This Analysis should be based on some of these factors
(a) Web site Design.
(b) Internal Navigation of Site.
(c) Quality of Content.
(d) Text Fonts, Size, Color, Spacing, Allignment Etc.
(e) Images, Size, Resolution and Looks of Site.
(f) Links (Internal & External)
(g) Keyword Density.
(h) Meta Tags.
(i) W3C html Code Validation.
(j) nofollow & follow Links.
(k) Site Loading time.
(l) Search Engine Ranking of site.
(m) And all other statics related to site i.e. PR, Alexa Ranking, Whois etc.

(2) Competitor's Site/Business analysis :
It is very necessary & important step to analyse the High Ranking Competitor's Statics.
for example -Its PR, Links and over all analysis of site. It can help us to make strategy for our site.

(3) Keyword/Keyword Phrase Research :
Keyword Research & Placement is one of the basic and important step of optimization. Here we have to keep in mind that how much competition the particular keyword is facing and alternate keyword, synonyms can be used as replacement. Some Online tools are available to search keywords and they shows their competition eg. Wordtracker, overture etc.

(4) Efforts to make Website Search Engine Friendly :
Search Engine Crowler travels page to page through links and updates search engine database depends on Good back links and Anchor Text, And it indexes pages in search engines database. When a Searcher puts a key phrase, It retrieves similar key phrased pages, so that keywords used in different places of a page should be appropriate, lesser compititive & easily searchable.
This Process Involves some of the steps below :
(a) Optimization of Content.
(b) Links Building.
(c) Meta Tags & Title Tags.
(d) Site Maps.
(e) Google Site Map (XML).
(f) Archive.org
(g) Robot.txt
(h) URL Architecture Correction If Necessary.
(i) And all the needed steps to make site search Engine Friendly.

Next : Off Page Activities..