Google Sitelinks:
On a Google search for the keyword "Cardsshoppe" instead the main search result; we see links to various pages of the Cardsshoppe web site. This can help a searcher in two ways: they can get a better understanding of what the website is about before they visit, and they can find a link from Google to the topic that interests them. Only the best websites seem to get Sitelinks. Webmasters thinks that Sitelinks enhance a web site's visibility and reputation.
Here's an example of a Sitelinks listing:
Cardsshoppe
Baby shower invitations & Birthday Invitations: Cardsshoppe specializes in Baby shower invitations, birthday invitations, party Invitations, birthday party ...
www.cardsshoppe.com/ - 54k -
The workings of many Google algorithms, including Sitelinks, are kept secret to discourage people from manipulating the rankings, but we can still look at examples and try to understand where Sitelinks come from. Some of the factors that may be the reason of sitelinks:
Site ranks first for the keyword(s) that generate the Sitelinks listing
Easily crowlable, structured site navigation
High organic search traffic
High click through rates from the SERPs
Useful out going links
Inbound links from high quality sites
Site age is several years or older
